Track A1
Custom website development
We build on Next.js and Astro instead of WordPress page builders. You get faster load times, cleaner code, and a site that won't need a complete rebuild in two years.
Local editionGDC-GRAN
MI
- Key industries
- 01Manufacturing
- 02Healthcare
- 03Craft Brewing
- 04Furniture
- 05Tech
Local market
We know the Grand Rapids market.
Grand Rapids runs on healthcare and manufacturing. Corewell Health, formed when Spectrum Health and Beaumont merged in 2022, is the region's largest employer, and the office furniture industry that earned the "Furniture City" nickname still runs through West Michigan. Around them sits a deep bench of small businesses: contractors, dental and medical practices, breweries, restaurants, and the shops that supply the big plants.
That bench is why local search here is crowded. Search "Grand Rapids roofer" or "dentist Grand Rapids" and the map results and first page belong to businesses with years of reviews and established sites. A new design alone won't move you past them. You need a page for each service you sell, written for the areas you cover, that loads fast on a phone and makes it obvious how to call or ask for a quote.
- Manufacturing
- Healthcare
- Craft Brewing
- Furniture
- Tech
What's included
What we do for Grand Rapids businesses.
Web design, SEO, and digital marketing for businesses in Grand Rapids and the surrounding area.
Track A2
SEO strategy
Keyword research, technical SEO, content strategy, and local optimization, so your site ranks for the searches your customers are actually running.
Track A3
Google Ads management
Search ads, display campaigns, and remarketing that pay for themselves. We spend your budget like it's our own money and report on real conversions, not vanity metrics.
Track B1
Conversion rate optimization
Traffic is worth nothing if visitors don't convert. We study how people use your site, test layouts, and tune your funnel so more visitors become leads and customers.
Why it matters
Why your website is your best investment.
The numbers behind why we build for speed and phones first.
- PageSpeed score
- 90+
- Every site we build targets a 90+ PageSpeed score. Faster sites rank higher in Google and turn more visitors into leads.
- Leave slow mobile pages
- 53%
- Google found that 53% of mobile visits are abandoned when a page takes longer than three seconds to load. A slow site loses leads before anyone reads a word.
- US traffic on phones
- 49%
- Phones made up 49% of US web traffic in September 2026, according to Statcounter. Every site we build is designed for phones first and tested on real devices.
Explore our services
Everything your Grand Rapids business needs online.
FAQ
Questions we get a lot.
Are you based in Grand Rapids?
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No. We're in Lake Orion, on the east side of the state. Most of a web project happens over video calls, shared files and email, so the distance rarely matters. You talk directly to the person building your site, and we reply within 1 business day.
Will a new website get us ranking for "Grand Rapids" searches?
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It helps, but it isn't the whole job. Google says local rankings come down to relevance, distance and prominence. The website handles relevance: a clear page for each service, written for the places you serve, fast and easy for Google to crawl. Prominence comes from reviews, your Google Business Profile and other sites mentioning you, and that takes time. We'll tell you up front which parts the site can fix and which it can't.
Do you work with businesses in Kentwood, Wyoming, Walker and the rest of the metro?
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Yes. We work with businesses anywhere in the US, so the suburbs, Holland and the lakeshore are all fine. If you serve several of those towns, we'll plan pages around the areas you actually cover instead of one generic "West Michigan" page.
How much does a custom website cost?
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Most business websites fall between $3,000 and $10,000, depending on the number of pages, custom features, and whether we're writing the content. We scope every project individually and give you an honest quote before any work starts.
How long does it take to build a website?
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A typical project takes 6 to 10 weeks from kickoff to launch, covering discovery, design, development, content, and testing. Simpler sites can launch faster. You'll get a realistic timeline on our first call.
Do you only work with businesses in this area?
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No. We work with businesses across the US. But we know this market well, understand the local competition, and can build location-specific SEO strategies that agencies without local context can't match.
Can I update the site myself after launch?
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Yes. We set up a content management system so you can update text, images, and blog posts without touching code. We also offer monthly maintenance plans if you'd rather have us handle updates.
What makes you different from other web design agencies?
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We write real code instead of using drag-and-drop page builders. Our sites are faster, rank better, and don't break when you need to change something. We also run SEO and Google Ads in-house, so your site is built for marketing from day one.
Let's work together
Ready to grow your Grand Rapids business online?
Tell us about your business and what you need. We'll put together a plan for the Grand Rapids market with an honest quote. No contracts, no pressure.
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