Track A1
AI citation monitoring
We track whether ChatGPT, Google AI Overviews, Perplexity, and other AI tools mention your business. If someone asks an AI “who's the best plumber in Grand Rapids,” we find out whether you're in the answer.
Gooden Design Co.GDC-GEO
GEO
- Side A
- A1AI citation monitoring
- A2Content structured for AI
- A3Answer engine optimization (AEO)
- B1Schema & structured data
- B2Authority & trust signals
- B3Traditional SEO, enhanced
- C1Monthly GEO reporting
What's included
What AI search optimization includes.
GEO (generative engine optimization) and AEO (answer engine optimization) are new disciplines, but the goal is simple: make sure AI tools and answer boxes know about your business and recommend it when people ask.
Track A2
Content structured for AI
AI models pull answers from clear, authoritative content. We rewrite and restructure your pages so they answer your customers' questions directly. That's what gets you cited.
Track A3
Answer engine optimization (AEO)
We shape your pages so they get picked as the answer: Google's featured snippets, People Also Ask boxes, and voice assistants like Siri and Alexa. That means short, direct answers to real questions, clear headings, and FAQ markup.
Track B1
Schema & structured data
JSON-LD markup tells AI models exactly what your business does, where you operate, and which services you offer. We add Organization, LocalBusiness, Service, and FAQ schema so AI tools have clean data to work from.
Track B2
Authority & trust signals
AI models favor businesses with strong authority online. We build your presence across review sites, directories, and industry publications so AI tools see you as a credible source worth citing.
Track B3
Traditional SEO, enhanced
GEO builds on SEO instead of replacing it. Google AI Overviews still pull from organic rankings, so we keep your site strong in regular search while positioning it for AI answers.
Track C1
Monthly GEO reporting
Each month we report how often AI tools cite you, which questions trigger those mentions, and how you compare to competitors.
How it works
From invisible to cited.
Step 1: AI visibility audit
We run your business through ChatGPT, Perplexity, Google AI Overviews, and other AI tools to see whether you're being cited. Most businesses have no idea how they show up in AI search. This gives you a baseline.
- AI citation check
- Competitor benchmark
- Gap analysis
Step 2: Content & data strategy
From the audit, we work out which content needs to be created or restructured. We map the questions your customers ask AI, then build pages that answer them directly.
- Question mapping
- Content restructuring
- Schema planning
Step 3: Implementation
We restructure your existing pages, add thorough schema markup, publish new authority content, and build the trust signals AI models look for when choosing which businesses to cite.
- Schema markup
- Content publishing
- Authority building
Step 4: Monitor & optimize
AI models update constantly. We watch your citations, track new query patterns, and adjust your content so your visibility keeps growing as AI search changes.
- Citation tracking
- Query monitoring
- Monthly reporting
Why it matters
AI search is here. Your competitors aren't.
The businesses that move first on AI search will own it. Here's why the window is open right now.
- Of searches show an AI answer
- 40%
- Google AI Overviews now appear on roughly 40% of search results. When they do, the AI answer sits above every organic result. If you're not in it, you're below the fold before the page finishes loading.
- Weekly ChatGPT users
- 1B+
- Over a billion people use ChatGPT every week, and more of them ask it for local business recommendations instead of searching Google. If ChatGPT doesn't know about you, those people never find you.
- Local competitors doing this
- 0
- Most local businesses and agencies haven't started optimizing for AI search. Starting now means building authority before your competitors notice the rules have changed.
FAQ
Questions we get a lot.
What is GEO and how is it different from SEO?
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GEO stands for generative engine optimization. Traditional SEO gets your website ranking in Google's organic results. GEO gets your business cited in AI-generated answers from tools like ChatGPT, Google AI Overviews, and Perplexity. SEO puts you on the list. GEO puts you in the answer.
What's the difference between GEO and AEO?
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They overlap a lot. AEO (answer engine optimization) is about being picked as the single answer to a question: Google's featured snippets, People Also Ask, and voice assistants. GEO (generative engine optimization) is about being cited inside the answers AI tools like ChatGPT and Google AI Overviews write. The groundwork is the same: clear answers, structured data, and a trustworthy presence across the web. We handle both together.
Do I still need SEO if I invest in GEO?
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Yes. Google AI Overviews pull heavily from sites that already rank well organically, so strong SEO is the foundation GEO builds on. We add an AI layer on top of your SEO so you show up in both regular and AI-generated results.
How do AI tools decide which businesses to mention?
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AI models look for businesses that appear across several authoritative sources with consistent, well-organized information. If your website clearly answers common questions, your business is listed in directories and review sites, and your data is marked up with schema, you're much more likely to get mentioned.
Can you guarantee my business will show up in ChatGPT?
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No, and anyone who guarantees that is promising something they can't control. AI models update constantly and their citations change. What we can promise is a setup that gives you the best possible chance. We've seen businesses go from zero AI mentions to regular citations within a few months of focused work.
How do you track AI citations?
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We run targeted queries across ChatGPT, Perplexity, Google AI Overviews, and other AI tools on a regular schedule. We track which queries mention you, how often you show up compared to competitors, and whether that's trending up or down. It all goes in your monthly report.
Is this relevant for small local businesses, or just big companies?
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It's especially relevant for local businesses. When someone asks ChatGPT “who's the best roofer in Kalamazoo,” it gives two or three names. If you're one of them, that's a lead with no ad spend. Local businesses that start early will have a real head start on competitors who wait.
Let's work together
Find out if AI knows about your business.
We'll run your business through ChatGPT, Google AI Overviews, and Perplexity and show you exactly what comes up. Most business owners are surprised.
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