Track A1
Campaign setup & structure
We build campaigns from scratch with a clean account structure: proper ad groups, match types, and negative keyword lists. Efficient spending starts with a well-organized account.
Gooden Design Co.GDC-ADS
ADS
Sample report30 days
- Ad spend
- $8,420→ On budget
- Conversions
- 1,284↑ 61%
- ROAS
- 4.2×
- CPC
- $6.56
- CVR
- 8.4%
Illustrative numbers, not a specific client.
What's included
Campaigns built to spend less and earn more.
Bad Google Ads management burns through budget. Good management turns ad spend into revenue you can predict.
Track A2
Keyword research & bid strategy
We find the search terms your customers use, block irrelevant clicks with negative keywords, and set bid strategies that get the most conversions out of your budget.
Track A3
Landing page optimization
Sending ad traffic to your homepage wastes money. We build or optimize landing pages that match your ad copy and convert well enough to justify the spend.
Track B1
Real ROI reporting
You see the numbers that matter: cost per lead, ROAS, conversion rate, and revenue attributed to ads. Not a click report dressed up as results.
Track B2
Budget optimization
We review performance every week, move budget toward what's converting, and cut what isn't. Every dollar should be earning its keep.
Track B3
Ongoing management
Google Ads needs constant attention. We monitor daily, test ad copy, expand keywords, and refine audiences so performance keeps improving month over month.
How it works
From zero to converting campaigns.
Step 1: Account audit & setup
Have an existing account? We audit it for wasted spend and missed opportunities. Starting fresh? We build a clean, well-structured account from day one.
- Account audit
- Competitor research
- Conversion tracking
Step 2: Keyword & ad strategy
We plan the keywords, match types, and negative lists for each campaign, then write several versions of every ad (headlines, descriptions, and extensions) to test from launch.
- Keyword planning
- Ad copywriting
- Extension setup
Step 3: Launch & early optimization
We launch and watch closely. The first 30 days matter most: we find what's winning, cut what isn't, and tune the bid strategy before raising spend.
- Live monitoring
- A/B testing
- Bid adjustments
Why it matters
What a well-run account delivers.
Google Ads works. Bad management doesn't. Here's what a properly run account looks like.
- Average ROAS
- 4×
- Our clients average a 4× return on ad spend across industries. Every campaign is built to get the most revenue out of each dollar.
- Lower cost per lead
- 40–65%
- Proper account structure, negative keywords, and constant optimization typically cut cost per lead by 40–65% compared to unmanaged accounts.
- To meaningful data
- 30d
- Google Ads moves fast. Most campaigns have enough conversion data to make informed optimization decisions within the first 30 days.
FAQ
Questions we get a lot.
How much should I spend on Google Ads per month?
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It depends on your industry, competition, and goals, but $2,000–$5,000 a month is a good starting point for most local service businesses. That's enough data to optimize and enough budget to bring in steady leads. We can start smaller to test, but scaling takes investment.
What's the difference between Google Ads and SEO?
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Google Ads is paid traffic: you pay per click and show up at the top of the results right away. SEO is earned traffic: you optimize your site to rank organically over time. Ads work fast but stop when you stop paying. SEO takes longer but keeps building. The best strategy uses both.
How do I know if my Google Ads are actually working?
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Track conversions, not clicks. We set up proper conversion tracking for form fills, calls, and purchases, so you can see how many leads or sales came from ads and what you paid for each one. If your cost per lead is lower than your profit per customer, it's working.
Can you take over an existing Google Ads account?
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Yes. We audit the account, find the wasted spend, and restructure what needs fixing. Most of the time we can improve performance without raising the budget, just by cutting bad keywords, improving ad copy, and tightening targeting.
Do you charge a percentage of ad spend or a flat fee?
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We charge a flat monthly management fee, not a percentage of spend. That keeps our incentive tied to your results instead of a bigger budget. The exact fee depends on how complex the account is, and we're upfront about pricing from the start.
Let's work together
Ready to make your ad budget work?
We'll audit your Google Ads account (or help you start one) and show you where the money is being wasted and how to fix it.
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