Track A1
Core Web Vitals
LCP, CLS, and INP are Google ranking signals. We measure your current scores, find what's dragging each one down, and fix it.
Gooden Design Co.GDC-PERF
PERF
- Side A
- A1Core Web Vitals
- A2Page speed optimization
- A3Image optimization
- B1Code splitting & bundle analysis
- B2Server & hosting optimization
- B3Monitoring & alerting
What's included
Everything that makes a site fast.
Speed comes from images, JavaScript, hosting, caching, and a dozen other things. We work on all of them.
Track A2
Page speed optimization
Render-blocking resources, bloated JavaScript, uncompressed assets. We track down everything that delays your first contentful paint and time to interactive, then fix it.
Track A3
Image optimization
Images are usually the heaviest thing on a page. We convert them to WebP or AVIF, lazy-load them, set proper dimensions, and serve responsive sizes.
Track B1
Code splitting & bundle analysis
We analyze your JavaScript bundle, cut dead code and oversized packages, and split the code so each page loads only what it needs.
Track B2
Server & hosting optimization
CDN configuration, caching headers, edge deployment. We tune your hosting so content reaches every visitor as fast as possible.
Track B3
Monitoring & alerting
Performance can slip after any deploy or new third-party script. We set up monitoring that tells you right away, before it hurts rankings or conversions.
How it works
From slow to fast, step by step.
Step 1: Performance audit
We run your site through Lighthouse, WebPageTest, and Chrome DevTools and document every metric: current scores, what's causing each issue, and the estimated impact of fixing it.
- Lighthouse audit
- WebPageTest
- Core Web Vitals
Step 2: Prioritized fix list
Not every issue is worth fixing. We rank improvements by impact against effort and give you a clear roadmap, with high-impact, low-effort wins first.
- Impact analysis
- Fix roadmap
- Quick wins
Step 3: Implementation
We make the fixes in your codebase: images, JavaScript, CSS, server config, and caching. Every change is measured before and after to confirm it helped.
- Code changes
- Before/after testing
- Deploy & verify
Step 4: Monitoring setup
Once the site is fast, we set up monitoring that catches regressions right away. You get a dashboard showing your scores over time.
- Uptime monitoring
- Score tracking
- Regression alerts
Why it matters
Why site speed is a business problem.
Slow sites rank lower, convert worse, and send customers to your competitors.
- More conversions per second saved
- 7%
- A one-second improvement in load time can lift conversions by about 7%. We typically cut 2–4 seconds from slow, bloated sites.
- Of mobile visitors leave slow sites
- 53%
- Google's own data shows 53% of mobile visitors leave if a page takes more than three seconds to load.
- Target PageSpeed score
- 90+
- Our target for every site we optimize. Strong Core Web Vitals go hand in hand with better rankings and lower bounce rates.
FAQ
Questions we get a lot.
What are Core Web Vitals and why do they matter?
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Core Web Vitals are Google's official page experience metrics. Largest Contentful Paint measures how fast the main content loads. Cumulative Layout Shift measures how stable the layout is. Interaction to Next Paint measures how quickly the page responds. They affect both your rankings and your visitors' experience, and sites that score poorly rank lower and lose conversions.
How much faster can you make my site?
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It depends on where you're starting. Sites built on bloated page builders or running 20+ plugins often load 2–4 seconds faster once we're done. Sites already on modern frameworks usually see smaller but still meaningful gains. You'll get realistic expectations after the audit.
Will performance optimization help my SEO?
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Yes. Google has confirmed Core Web Vitals are a ranking factor. Faster sites also tend to have lower bounce rates and more engagement, which help indirectly. If your site is slow, fixing it is one of the highest-ROI SEO moves you can make.
Can you optimize a WordPress site or does it need to be rebuilt?
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We can optimize WordPress, but only so far. We can compress images, minify assets, set up caching, and strip out unnecessary plugins, but WordPress will never be as fast as a static site or a modern framework like Next.js. If performance really matters to you, a rebuild may be the better long-term investment.
How do I know if my site is slow?
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Run it through Google PageSpeed Insights. A mobile score below 50 means your site is slow and it's hurting you. Between 50 and 90, there's room to improve. Above 90, you're in good shape. We can also run a free audit and give you the full picture.
Let's work together
Ready to see how fast you could be?
We'll run a free performance audit on your site and send you your Core Web Vitals, PageSpeed score, and a list of the biggest opportunities. No strings attached.
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