# Gooden Design Company

> Custom web development, SEO strategy, and Google Ads management for businesses that want websites that actually work.

## Site Overview

Gooden Design Company is a web development and digital marketing agency specializing in:
- Custom web development (Next.js, Astro, React)
- SEO strategy (local SEO, technical audits, content strategy)
- Google Ads management (PPC campaigns, landing page optimization)
- Conversion rate optimization (A/B testing, heatmap analysis)
- Performance optimization (Core Web Vitals, page speed)

We build high-performance websites that rank on Google and convert visitors into customers. No templates, no WordPress page builders — real code for real results.

## Services

### Web Development
URL: /services/web-development
Custom websites built on Next.js and Astro. Mobile-first, fast, accessible, and built to convert. We target 90+ PageSpeed scores and handle everything from discovery to deployment.

Key features:
- Custom framework development (Next.js, Astro)
- Mobile-first responsive design
- Performance-first builds (90+ PageSpeed)
- CMS integration (Sanity, Contentful)
- WCAG accessibility compliance
- Ongoing maintenance and support

### SEO Strategy
URL: /services/seo-strategy
Local SEO, technical audits, and content strategy that gets businesses ranking on the first page of Google. We research keywords, fix technical issues, and build content that earns authority.

Key features:
- Local SEO and Google Business Profile optimization
- Technical SEO audits (crawl errors, schema, speed)
- Keyword research and content mapping
- On-page optimization and schema markup
- Link building and citation management
- Monthly reporting with real metrics

### Google Ads Management
URL: /services/google-ads
Google Ads campaigns that actually convert. We build campaigns from the ground up with clean structure, keyword strategy, and landing page optimization. Average 4× ROAS across all clients.

Key features:
- Campaign setup and account structure
- Keyword research and negative list management
- Landing page optimization for conversions
- Real ROI reporting (cost per lead, ROAS)
- Budget optimization and bid management
- Ongoing testing and refinement

### Conversion Rate Optimization
URL: /services/cro
A/B testing, heatmap analysis, and landing page redesigns that turn more existing traffic into paying customers. Data-driven improvements to forms, CTAs, and page layouts.

Key features:
- A/B and multivariate testing
- Heatmap and session recording analysis
- Form optimization and friction reduction
- Landing page redesigns
- Funnel analysis and leak identification
- Statistical significance testing

### Performance Optimization
URL: /services/performance-optimization
Core Web Vitals, page speed, and hosting improvements. We make sites the fastest in their category — improving SEO rankings and conversion rates.

Key features:
- Core Web Vitals optimization (LCP, CLS, INP)
- Page speed improvements (first contentful paint, time to interactive)
- Image optimization (WebP/AVIF, lazy loading, srcsets)
- Code splitting and bundle analysis
- Server and CDN optimization
- Continuous performance monitoring

## Portfolio

URL: /work

Selected projects include:
- **Blaze Contracting, Inc.** — Professional website for Detroit-based heavy civil prime contractor
- **JMK Engineering, Inc.** — Lead-focused site for commissioning and project management firm
- **GrimDeck** — Full-featured Magic: The Gathering collection and deck management SaaS
- **Genesee Township** — Modern, accessible government website serving 21,000+ residents

## Our Approach

We focus on three core principles:

1. **Performance First**: Every site we build targets 90+ PageSpeed scores. Faster sites rank higher and convert better.

2. **No Templates**: We write real code on modern frameworks (Next.js, Astro) — not WordPress page builders or generic themes.

3. **Measurable Results**: You get clear reporting showing rankings, traffic, conversions, and ROI — not vanity metrics.

## Process

### Web Development Projects
1. Discovery & Scope — Stakeholder interviews, sitemap planning, tech stack selection
2. Design & Prototype — Figma mockups, mobile-first design, client review
3. Build & Integrate — Pixel-perfect implementation, CMS setup, cross-browser QA
4. Launch & Handoff — Deployment, DNS, SSL, performance audit, documentation

### SEO Projects
1. Full SEO Audit — Site crawl, competitor analysis, gap analysis
2. Strategy & Keyword Map — Keyword research, page mapping, search intent analysis
3. On-Page & Technical Fixes — Meta tags, headers, schema markup, speed fixes
4. Content & Link Building — Content publishing, citation building, monthly reporting

### Google Ads Projects
1. Account Audit & Setup — Audit existing account or build from scratch
2. Keyword & Ad Strategy — Keyword planning, ad copywriting, extension setup
3. Launch & Early Optimization — Live monitoring, A/B testing, bid adjustments
4. Ongoing Management — Daily monitoring, budget optimization, performance reporting

## Technology Stack

### Frontend
- Next.js 15 (React 18+)
- Astro
- TypeScript
- Tailwind CSS

### Deployment & Hosting
- Cloudflare Pages
- Vercel
- Static site generation for maximum performance

### CMS (when needed)
- Sanity
- Contentful
- Custom headless CMS solutions

### Analytics & Tools
- Google Analytics 4
- Google Search Console
- Lighthouse / PageSpeed Insights
- Hotjar / heatmap tools

## Stats & Results

- **90+** — Target PageSpeed score for all projects
- **3×** — Average increase in inbound leads from optimized sites
- **4×** — Average ROAS on managed Google Ads accounts
- **2-5×** — Typical conversion rate lift from CRO programs
- **3-6 months** — Timeline to see measurable SEO ranking improvements

## Contact

URL: /#contact
Free consultation, no long-term contracts, no pushy sales tactics.

## Legal

- Privacy Policy: /privacy-policy
- Cookie Policy: /cookie-policy
- Terms of Service: /terms-of-service

## Additional Context

**Target Audience**: Small to medium-sized businesses in the US looking for custom web development, SEO, or Google Ads management. Industries include construction, professional services, SaaS, government, and ecommerce.

**Differentiators**:
- No WordPress or template-based builds — only custom code
- Performance-first approach (90+ PageSpeed targets)
- Transparent pricing and reporting
- No long-term contracts
- Based in the US

**Pricing Model**: Project-based for web development, monthly retainers for SEO and Google Ads management. Free initial consultations and audits.

**Service Area**: United States (remote-first, serve clients nationwide)